.REST Domain Extension

Why choose a .REST domain?

This is an abbreviation, and it has the misfortune of landing on words that already exist. “Rest”, in English, means repose — or the remainder, what is left. In French, “reste” says much the same. But the extension abbreviates “restaurant”, and that is the only sense it claims. The collision is not fatal: it simply makes the name in front do the work. antoines.rest leaves no doubt; four-seasons.rest does not either.

The abbreviation

“Restaurant” cut to its first four letters. The name in front must carry the meaning: alone, the word is ambiguous.

Rest, the repose

“Rest” first means to pause, to stop, to recover. A collision worth knowing about with an English-speaking audience.

Reste, the remainder

In French, “reste” suggests what is left over. A second collision, milder but quite real in this market.

The menu

Current prices, allergens, specials, service hours. A two-megabyte PDF menu drives more people away than it informs.

A Latin American registry

Punto 2012 is a Mexican company, rare in an Anglo-American catalogue. It also runs extensions designed for Spanish-speaking audiences.

What it actually changes

• It is an abbreviation, not a word. It lands on two existing words: your name has to resolve the ambiguity.
• Four letters only. Seven fewer than .restaurant, for a distinctly more manageable address.
• No registration restrictions. No catering licence to demonstrate to the registrar.
• The registry is Mexican. Punto 2012 is an exception in a heavily Anglo-American catalogue.