.THEATER Domain Extension

Why choose a .THEATER domain?

A technical point before anything else: this extension exists only in the American spelling. There is no .theatre. If your venue is the Royal Theatre, the address will not reproduce your name exactly — and that is better known before tickets are printed. It is the same trap as .center, and it takes thirty seconds to settle if you think of it in time.

The spelling

“Theater” in America, “theatre” in Britain and the Commonwealth. Only one spelling is available: check it against your registered name.

The venue

Seating plan, access, parking, cloakroom, bar. Audiences choose a seat from a plan, not from a description.

The season

The programme, what is on, extra performances, dark weeks. A season is announced in spring for the autumn: the site works far ahead.

The box office

Subscriptions, single seats, concessions, ticket exchange. Subscriptions fund the season: make them easier than single sales.

The company

The ensemble, new work, residencies, workshops, schools programme. A producing house is not the same thing as a receiving one.

What it actually changes

• Only one spelling exists. No .theatre: check it against your registered name before anything else.
• It names the building and the art. The venue and the discipline share one word, with no ambiguity for visitors.
• No registration restrictions. No producer status or funding to demonstrate to the registrar.
• It works as an email address too. boxoffice@royal.theater separates ticket sales from production.