.TENNIS Domain Extension

Why choose a .TENNIS domain?

Here is this sport’s particular constraint: it takes two. People can run alone, swim alone, hit golf balls alone — but nobody plays tennis without a partner of roughly comparable standard. So the real service a club provides is not hiring out a court: it is finding you somebody to play on Tuesday evening. A site that solves that is worth more than one showing handsome photographs of a surface.

Finding a partner

Standard, availability, internal leagues, the club ladder. The most useful service a club offers, and the worst organised.

The court

Booking, duration, surface, floodlights, indoor courts in winter. In a cold climate the indoor season is half the business model.

The club

Membership, guest rates, social events, the club tournament. Members stay for the people, not for the quality of the surface.

Coaching

Group sessions, private lessons, adult beginners, the junior programme. Adult beginners are the most neglected and most loyal segment there is.

Equipment

Stringing, tension, repairs, demo rackets. A good stringing service brings players back every six weeks.

What it actually changes

• The sport requires a partner. That is what separates it from .golf and .run, which can be done alone: here, matchmaking is the service.
• The word is identical in French. Nothing to adapt, no ambiguity, in either language.
• No registration restrictions. No governing body affiliation to demonstrate to the registrar.
• It works as an email address too. bookings@parkside.tennis keeps court bookings apart from coaching enquiries.