.TECHNOLOGY Domain Extension

Why choose a .TECHNOLOGY domain?

The word is far older than what it now describes. It comes from Greek: tekhnē, the craft, the artisan’s know-how, and logia, study. Literally, technology is the study of craft — not the machines, but the knowledge of how things are made. That is what separates it from .tech, its clipped form: the whole word keeps its seriousness and its reach. It pays for that in characters — ten letters, one of the longest in the catalogue.

The study of craft

Tekhnē, the craft; logia, the study. The word names knowledge, not an object. It suits consulting and research better than selling hardware.

Ten letters

The whole word, where .tech settles for the first syllable. Count the full address: with a long name in front it becomes heavy.

The technology company

Software, platforms, digital products, start-ups. The full word reassures institutional buyers more than the abbreviation.

IT services

Managed services, estate management, security, business support. State your response times: that is what actually gets compared.

November 2013

Among the very first generic extensions delegated. Rare seniority, in a catalogue mostly dating from 2014.

What it actually changes

• The whole word, not the abbreviation. That is what separates it from .tech: longer, but more serious in writing.
• It names knowledge, not equipment. The etymology speaks of study and method, not hardware.
• No registration restrictions. No technology business to demonstrate to the registrar.
• It reads the same in French. “Technologie” drops its final e, but stays immediately legible.