.SEXY Domain Extension

Why choose a .SEXY domain?

The adjective has drifted, and that drift is what explains its commercial use. People now call an idea sexy, a design, a car, a business model. The word left the body behind to describe whatever draws the eye — what holds attention, what sells without anyone having to push. It is still not a neutral word: it gets noticed, which is precisely its job. The real question is not whether it attracts attention, but whether your brand wants to be noticed at that price.

The adjective that drifted

A sexy idea, a sexy figure, a sexy car: the sense widened. That figurative sense carries most commercial uses of the word.

Fashion and beauty

Ready-to-wear, lingerie, cosmetics, hairdressing, aesthetics. The sectors where the word stays in its original register without jarring.

Attention

An address that stands out in a list, on a poster, said aloud. It is the one thing this extension does better than the others.

What the word costs

It does not go on a business card without some thought. Email filters, conservative sectors, institutional clients: weigh it first.

November 2013

Among the very first generic extensions ever delegated. One of the few in the catalogue dating from the first wave.

What it actually changes

• The figurative sense dominates usage. “Sexy” now describes an idea or an object far more often than a person.
• It is identical in French. The word passed across unchanged, carrying the same shift in meaning.
• No registration restrictions. You remain responsible for what you publish, as on any extension.
• It is a choice of tone, not of sector. Keep it for brands willing to be noticed.