.PRESS Domain Extension

Why choose a .PRESS domain?

The word carries three senses, and the order they appeared in tells you something. First the machine: the printing press, which crushes paper against type. Then, by metonymy, the institution — the press, meaning the newspapers, and then the journalists themselves. So the trade is named after the tool that made it possible. And the gesture is still there underneath, intact: to press, to push, to apply pressure.

The machine first

Printers, screen printing, proofing presses, letterpress studios. The word’s first meaning, and a trade still very much alive.

The institution

Local paper, magazine, trade publication, paid newsletter. The word states the seriousness of the work without claiming it.

The press room

Releases, kits, high-resolution photographs, a named contact. What a journalist looks for at ten at night, the day before deadline.

The publisher

Publishing house, university press, small press. In English, “press” routinely names the publisher itself.

The release

An address dedicated to press relations, kept apart from the rest. media@yourdomain.press is easy to remember and easy to quote.

What it actually changes

• Three senses fit in one word. The machine, the institution and the gesture: rare for an extension this short.
• It covers the printer as much as the journalist. That is what separates it from .news, which names only the content.
• No registration restrictions. No press card or publisher status to demonstrate.
• It often serves as a second domain. Many companies take it purely for their press room.