.PLACE Domain Extension

Why choose a .PLACE domain?

This is the most modest word in the entire group, and that is exactly its appeal. A centre claims to attract, a zone claims to bound, a world claims to contain — a place claims nothing at all. It is somewhere, and it is enough that people like being there. In a market full of suffixes promising transformation, one that promises only an address has a quiet advantage.

The address

A shop, an office, a workshop, with a door and opening hours. The word says a real place exists, which is no longer a given.

The public square

Market, green, esplanade, village square. A gathering place belonging to everyone and to nobody.

The local

Café, neighbourhood restaurant, bar, small venue. “Our place” names somewhere people return to, which is the best compliment in the trade.

Booking

Reservations, sittings, how many places are left. A word that sits naturally on a booking page without any explanation.

A short name

Five letters, no spelling to explain, one syllable. One of the easiest suffixes to say over the telephone.

What it actually changes

• It claims nothing. That is what separates it from .center, .zone and .world, which all promise something larger.
• It suits somewhere people return to. A regular’s word rather than a marketing one, which is rare and worth having.
• No registration restrictions. No physical address to justify to the registrar.
• It works as an email address too. bookings@marys.place is understood without explanation in either language.