When should you choose a .MOBI domain?
The .MOBI domain is particularly relevant when mobile usage is central to your project.
Even though most websites today are mobile-friendly by default, .MOBI still carries strong symbolic value for projects focused on mobility, mobile user experience, and services designed for use on the go.
Mobile services and web applications
Ideal for services primarily used on smartphones: mobile platforms, online tools, progressive web apps (PWAs), location-based services, or solutions accessible while on the move.
Mobile-focused user experience projects
.MOBI works well for projects that want to emphasize speed, simplicity, and mobile usability—lightweight pages, clean interfaces, and quick access to information.
Brands and campaigns targeting mobile users
Useful for marketing campaigns, promotional microsites, or temporary projects aimed at a mostly mobile audience, where a “mobile-first” message is part of the brand identity.
The information below outlines the main technical characteristics of the .MOBI domain, based on the rules set by the official registry and international DNS standards.
Technical characteristics of the .MOBI domain
| Feature | Details |
|---|---|
| TLD name | .MOBI |
| TLD type | Generic top-level domain (gTLD) |
| Registry | Identity Digital |
| Registration period | 1 to 10 years |
| Grace period | 35 days |
| Redemption period | 35 days |
| Allowed name servers | 1 to 13 |
| IDN support | Yes (Internationalized Domain Names) |
| Domain transfer | Authorization code required; 5-day transfer period |
| Root server updates | Real-time |
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Rules and conditions for registering a .MOBI domain
The .MOBI domain is open to everyone, with no residency or local presence requirements. It can be registered by individuals, businesses, or organizations anywhere in the world.
Unlike in its early days, it no longer imposes strict technical requirements for mobile content, but it remains strongly associated with projects optimized for mobile devices.
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