.LIVE Domain Extension

Why choose a .LIVE domain?

This word promises something precise: what is happening now, once, with no second take. It is what separates a concert from a recording, a match from the highlights, a lecture from a video. The irreplaceable rests on that: you were there, or you were not. The promise is therefore demanding. A .live address that never broadcasts anything contradicts itself, exactly as a .today that stops publishing does.

The broadcast

Exact time, platform, duration, whether it will be available afterwards. Say in advance whether there is a replay: it is everybody’s question.

The show

Venue, support act, actual stage time, tickets remaining. Doors and stage time are not the same thing: be specific.

The calendar

Next dates, the tour, cancellations, postponements. A stale calendar does more harm than no calendar at all.

Live coverage

Rolling results, minute-by-minute updates, a comment thread. Content worth nothing except during two hours, and enormous during them.

The other sense

“To live” is also a verb about how you spend your days. A second sense that opens the word well beyond performance.

What it actually changes

• It promises the unrepeatable. That is what separates it from .show and .movie, which both name something you can watch again.
• The promise wears out if unmet. Like .today and .news: an address announcing live must broadcast something.
• No registration restrictions. No broadcast licence to show the registrar.
• It works as an email address too. boxoffice@thesmallstage.live separates ticket sales from artist enquiries.