.LINK Domain Extension

Why choose a .LINK domain?

Every other word in this group names somewhere you arrive: a site, a blog, a machine. This one names the opposite — a passage. A link holds nothing of its own; its only function is to lead elsewhere, and it leaves the mind the moment it has worked. That explains its dominant use: very short addresses that get shared, printed, said aloud and immediately forgotten.

The passage

An address whose only job is to redirect to another. It needs no content: it needs to be short and reliable.

The shortener

A long unreadable address reduced to a few characters. Useful in print, on a poster, on packaging — anywhere nobody can click.

The link page

One page gathering everything: shop, social accounts, bookings. Your own address beats a profile on a service that may close.

Tracking

How many clicks, from where, on which campaign. What separates a managed link from an address written at random.

Permanence

A link printed on an object outlives the site it points at. Keep control of the redirect: that is the whole point of owning the domain.

What it actually changes

• It names a passage, not a destination. Unique in this group, where every other word names somewhere you arrive.
• Four letters, identical in French. Precisely what a link is asked to be: short.
• No registration restrictions. No destination site to demonstrate to the registrar.
• It often serves as a second domain. Many businesses take it purely for shortening, keeping their main address elsewhere.