When should you choose a .FITNESS domain?
A .FITNESS domain highlights your specialization right in your web address. It attracts a targeted audience, strengthens your brand credibility, and sets you apart from generic domains.
This focused positioning makes it easier for clients to find you and trust your services in the competitive health and fitness industry.
Training centres
Ideal for gyms, studios, and sports facilities offering schedules, classes, memberships, and online registrations.
Coaches and professionals
Perfect for personal trainers, nutritionists, and specialists providing services, guidance, and customized programs.
Content and communities
Great for fitness blogs, motivational platforms, training challenges, and communities built around active living.
The information below outlines the main technical characteristics of the .FITNESS domain, based on registry rules and international DNS standards.
Technical characteristics of the .FITNESS domain
| Feature | Details |
|---|---|
| TLD name | .FITNESS |
| TLD type | Generic top-level domain (gTLD) |
| Registry | Identity Digital |
| Registration period | 1 to 10 years |
| Grace period | 35 days |
| Redemption period | 30 days |
| Allowed name servers | 1 to 13 |
| IDN support | Yes (Internationalized Domain Names) |
| Domain transfer | Authorization code required; 5-day transfer period |
| Root server updates | Real-time |
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Rules and conditions for registering a .FITNESS domain
The .FITNESS domain is operated by the registry Identity Digital (formerly Donuts). As such, its registration is subject to certain international compliance rules, including enhanced validations related to government sanctions and the management of reserved domain names.
Extended validation based on the OFAC list (U.S. sanctions)
The registry applies enhanced validation based on the OFAC (Office of Foreign Assets Control) sanctions list issued by the United States government.
How does this validation work? During registration (or contact creation), the system checks:
- the country
- the state / province (when this field is provided)
If the country + state/province combination matches a region listed under OFAC sanctions, the operation is automatically rejected.
The registry is not permitted to provide services to individuals or entities located in territories subject to U.S. government sanctions.
Reserved domains and the Allocation Token system
Some .FITNESS domain names may be temporarily reserved by the registry (e.g., pioneer programs, direct sales, strategic partnerships).
In these cases:
- the domain remains in a reserved status
- the final registrant cannot register it immediately through a standard registrar
Solution: Allocation Token
The registry has implemented a feature called an Allocation Token:
- Donuts / Identity Digital generates a unique allocation token
- this token is provided to the future registrant
- during registration, the token allows the user to:
- bypass the reserved status
- complete the domain registration with the registrar of their choice
Without this token, registering a reserved domain is not possible—even if the domain name appears to exist technically.
General eligibility
Subject to the rules outlined above:
- the .FITNESS domain is open to everyone
- there are no requirements regarding:
- residency
- official academic status
- institutional accreditation
It can be registered by:
- individuals
- businesses
- training centres
- organizations
- educational platforms
- anywhere in the world, excluding sanctioned regions.
Registry refusal or deletion rights
The registry reserves the right to:
- refuse a registration
- block the creation of a contact
- or delete an existing domain
if the information provided:
- violates OFAC rules
- circumvents geographic restrictions
- or breaches registry policies
These actions may be taken without a grace period, in accordance with international legal obligations.
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