.FIT Domain Extension

Why choose a .FIT domain?

Three letters, and a word richer than it looks. “Fit” names a state first: being in condition. That is what separates it from .fitness, which names the activity and the industry around it. But the word has a second sense sport ignores completely: fitting. A garment that fits, a part that fits, a candidate who is a good fit for a role. Two senses, three letters, and a choice to make.

The state

Getting fit, staying fit, coming back after a break or an injury. A word about the person rather than the gym.

Coaching

Programmes, tracking, measured progress, return to activity. Three letters are enough when your name already carries the meaning.

Fitting

Tailoring, alterations, size charts, cut. The second sense of the word, entirely unconnected to sport.

Compatibility

Compatible parts, adapters, dimensions, what goes together. A technical use of the word, common in motoring and in tooling.

Three letters

As short as .pro, .cab, .vin or .run. On a card or a garment, brevity is worth more than description.

What it actually changes

• It names a state, not an activity. That is what separates it from .fitness, which names the industry and the studio.
• It has a complete second sense. Fitting and compatibility: two markets with nothing to do with sport.
• No registration restrictions. No certification to show the registrar.
• It works as an email address too. hello@claire.fit fits into very few characters indeed.