.CRUISES Domain Extension

Why choose a .CRUISES domain?

Here is a reversal no other mode of travel allows: the vehicle is the destination. People take an aircraft to get somewhere; nobody takes a ship to get somewhere — they board because that is where they want to be. The ports are a bonus, not the reason for the journey. That governs all your content: the customer chooses a ship before choosing an itinerary.

The ship

Size, passenger numbers, cabins, decks, what is on board. What customers compare first, ahead of the destinations themselves.

The ports

Calls, hours alongside, shore excursions, days at sea. A day at sea is not wasted time: say why.

The all-in price

What is included, gratuities, drinks, excursions, getting to the port. Headline and final prices differ considerably: explaining that sets you apart.

The cabin

Inside, outside, balcony, position on the deck. The price gap between two cabins is the customer’s hardest decision.

Departures

Dates, season, port of embarkation, cancellation deadlines. A cruise is booked six to twelve months ahead, usually in January.

What it actually changes

• The transport is the destination. Unique in this family: everywhere else, people travel in order to arrive.
• It is nearly identical in French. “Cruises” and “croisières” are recognised effortlessly either way.
• No registration restrictions. No travel agent licence to show the registrar — though one is needed to sell.
• It works as an email address too. bookings@stlawrence.cruises announces its purpose plainly.