.CITY Domain Extension

Why choose a .CITY domain?

A useful observation first: this suffix almost never belongs to the council. Local authorities keep their official addresses. This word belongs instead to the people who tell the city: the local magazine, the what’s-on guide, the shop directory, the neighbourhood blog. It is an extension for a point of view on a place, not for authority over a territory.

Telling the city

The history of streets, architecture, characters, what changed. Content read for years that builds a loyal audience slowly.

What’s on

What to do this weekend, new restaurants, exhibitions. Wanted as much by people who have lived there twenty years as by visitors.

The shops

The high street, the market, hours, parking, local delivery. A well-kept directory beats any national platform on this ground.

The calendar

Festivals, gigs, council meetings, roadworks. The most-visited information on any urban site, week after week.

The financial district

In Britain, “the City” also names the financial quarter. A second sense, strongly marked in London, serving an entirely different audience.

What it actually changes

• It names a large place. That is what separates it from .town, which implies a smaller scale and a closer tone.
• It suits the observer, not the authority. Councils keep their official addresses: this one serves whoever tells the story.
• No registration restrictions. No connection to a municipality to demonstrate to the registrar.
• It works as an email address too. newsdesk@sheffield.city suits a local title with nothing to explain.