.BUSINESS Domain Extension

Why choose a .BUSINESS domain?

This is very likely the broadest word in the entire root zone, and that is both its weakness and its point. It describes nothing about what you do — it qualifies what you are. It says “this is a business, not somebody’s side project”, and it says so in a word understood everywhere. It is also, very practically, the suffix where your name still stands a good chance of being free.

The name still available

Your name has been taken in .com for fifteen years. Here there is still room — and the address stays readable without contorting the spelling.

Going from sole trader to company

The moment you stop trading under your own name. Changing address at the same time as status gives the new entity a clean starting point.

Credibility

A supplier, a bank or a corporate client looks at the address before looking at the site. Your own domain beats a free mailbox, and it is noticed in a second.

Professional email

Often the real reason for registering a domain at all. name@yourfirm.business replaces a personal address that impressed nobody.

Business-to-business services

Consultants, coaches, trainers, professional services. The word signals that you address organisations rather than householders.

What it actually changes

• It qualifies rather than describes. That is what separates it from .company, which implies a team, and .limited, which names a legal form.
• The word is understood everywhere. It reads identically in French, which saves keeping two addresses.
• No registration restrictions. No company number or incorporation certificate to show the registrar.
• It works as an email address too. hello@harding.business is said over the phone without anyone asking you to repeat it.